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ISSN 2309-7671

Key title:
Agrarnoe obrazovanie i nauka

Abbreviated key title:
Agrar. obraz. nauka

The features of the modern brand

E. S. Kulikova, kandidat ekonomicheskih nauk, dotsent Uralskogo gosudarstvennogo agrarnogo universiteta

The article is devoted to the study of the concept of the brand and its capital. It is revealed the importance of brand for consumers and producers. Different approaches to its measurement, the interrelation between them considered.

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