Международный научный журнал «Аграрное образование и наука»

При содействии Университета науки и техники штата Айова

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ISSN 2309-7671

Key title:
Agrarnoe obrazovanie i nauka

Abbreviated key title:
Agrar. obraz. nauka

Commercial activity as an aspect of competitive advantage in the market

YU. N. Chupin, aspirant Uralskogo gosudarstvennogo agrarnogo universiteta (Ekaterinburg, ul. Karla Libknehta, 42)

Commercial activities are in accordance with the legislation of Russia activities, whose main goal is profit. However, this consideration of Commerce do not meet the modern needs of a rapidly developing society. One of the most progressive of Sciences, used today by commercial enterprises is marketing. If you consider any company with a marketing point, it is the most complete customer satisfaction. Another option is a "target" of the definition of commercial activity that is an activity aimed at increasing competitive advantage in the market. All commercial activities can be divided into three areas: procurement, sales and marketing. This division is rather arbitrary, since all these elements complement each other. Each company in varying degrees, to address all these issues, but the significance of them in various companies are not the same. Supply and distribution existing from the moment of development of enterprises, mainly the question is the place of marketing in the firm.

References

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