Международный научный журнал «Аграрное образование и наука»

При содействии Университета науки и техники штата Айова

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ISSN 2309-7671

Key title:
Agrarnoe obrazovanie i nauka

Abbreviated key title:
Agrar. obraz. nauka

Marketing in the domestic agro-industrial complex: Background

M. K. Saakyan, kand. ekon. nauk, dots. kafedry Upravlenie i prava Uralskiy gosudarstvennyy agrarnyy universitet (Ekaterinburg, ul. K. Libknehta, 42)

In the article on the basis of the publication activity in professional journals, thesis research and the emergence of the educational literature on agromarketing technologies in 1990-2010-ies are presented stages of implementation of the theory and practice in the domestic agricultural sector. Based on the analysis of this body of documents are the main characteristics and features of each stage. In all selected periods marketing techniques were needed for research and still represent great interest to practitioners. With these technologies, theorists and practitioners associated increase in the competitiveness of domestic agricultural products and the efficiency of the agricultural enterprises in the new economic conditions.

References

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