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ISSN 2309-7671

Key title:
Agrarnoe obrazovanie i nauka

Abbreviated key title:
Agrar. obraz. nauka

Essence, positioning and brand building

Kulikova E.S., kandidat ekonomicheskih nauk, dotsent, Fetisova A.V., starshiy prepodavatel Uralskogo gosudarstvennogo agrarnogo universiteta (Ekaterinburg, ul. Karla Libknehta, 42)

The article considers the principles of strategic brand management, the concept of the brand. Analyze the key characteristics of the brand and the features of the process of its creation. Special attention is paid to the image, identity and brand position.

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