Improvement of the mechanism of development of the market of the equipment in agrarian sector
Lyalin D.V., kandidat ekonomicheskih nauk, dotsent, Lyalina T.M., kandidat ekonomicheskih nauk, dotsent, Gorbunova O.S., starshiy prepodavatel Uralskogo gosudarstvennogo agrarnogo universiteta (Ekaterinburg, ulitsa Karla Libknehta, 42) Retsenzent: ShatkovIn the conditions of the continuing crisis in agrarian sector of economy the special alarm is caused by the accruing aging of agricultural machinery advancing the level of her updating. Introduction of innovative production technologies of agricultural production is required, and, as a result, use of the high-performance equipment is required. It is possible only as a result of formation and development of the civilized market of agricultural machinery. Formation of such market in conditions, in the presence morally and physically outdated cars, quite difficult. The lack of agricultural machinery leads not only to reduction of acreage, but also to violation of terms of carrying out agrotechnical works. So, one of the directions of improvement of the mechanism of the market of the equipment is creation of more effective marketing activity. As the important direction serves development of flexible system of pricing which promotes increase in sales volumes, reduction of prices of the realized material resources, a gain of a bigger share of their market, replacement of rival firms from the market of means of production in agrarian and industrial complex.
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