Международный научный журнал «Аграрное образование и наука»

При содействии Университета науки и техники штата Айова

Материалы для бесплатной публикации отправлять сюда: a-nauka@mail.ru | Требования к оформлению

ISSN 2309-7671

Key title:
Agrarnoe obrazovanie i nauka

Abbreviated key title:
Agrar. obraz. nauka

Factors consumer behavior

E.S. Kulikova, kandidat ekonomicheskih nauk, dotsent, G.S. Timohina, kandidat ekonomicheskih nauk, dotsent UrGAU. Retsenzent: V.N. Lavrov, doktor ekonomicheskih nauk, professor UrGAU

In the current economic, social and political conditions in the sphere of professional mar-keting more confident includes awareness of the necessity of studying the preferences and capa-bilities of different groups of consumers, thus avoiding errors in the development of the com-modity, price, marketing and communication policy of the enterprise.

References

1. Kulikova E.S. Osobennosti marketingovyh tehnologiy territorii / I.V. Razorvin, E. S. Kulikova // Agrarnyy vestnik Urala. 2012. # 3. S. 81–82/
2. Kulikova E.S. Organizatsiya marketingovogo issledovaniya lokalnoy territorii / E.S. Kulikova, O.V. Tsitsina // Sovremennye problemy nauki i obrazovaniya. 2015. # 1.
3. Ruschitskaya O.A., Kulikova E.S. Marketingovaya kontseptsiya strategii razvitiya territo-riy // Agrarnyy vestnik Urala. 2015. #10 (140). S. 90-92.
4. Cheng L.T.W., Chan R.Y.K., Leung T.Y. Impact of perk expenditures and marketing expenditures on corporate performance in China: The moderating role of polit-ical connections // JOURNAL OF BUSINESS RESEARCH. MAY, 2018. V. 86. Pp.: 83-95.
Read PDF Back to contents
Background