Международный научный журнал «Аграрное образование и наука»

При содействии Университета науки и техники штата Айова

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ISSN 2309-7671

Key title:
Agrarnoe obrazovanie i nauka

Abbreviated key title:
Agrar. obraz. nauka

Marketing in the agro-industrial complex of the country

L.N. Petrova, starshiy prepodavatel Uralskogo gosudarstvennogo agrarnogo universiteta (Ekaterinburg, Karla Libknehta, 42) Retsenzent: I.P. Chupina, doktor ekonomicheskih nauk, professor Uralskogo gosudarstvennogo agrarnogo universiteta

Marketing in agriculture in Russia currently does not have a particular distribution, it is associated primarily with the seasonal nature of the work. Effective marketing activities can be considered only when taken into account the whole system of agricultural business: production, processing, sale of products. If one of the stages of the system fails in information, we can as- sume that further assessment will be inaccurate and will not bring the greatest effect of the use-fulness of what could be achieved if integrated at all stages. The agromarketing is a system of actions aimed at the study of demand, production capacity, direct production taking into account economical use of resources. In addition to the satisfaction of the consumer, agromarketing must be effective to contribute to making a profit, but also a material interest of workers in the labor and conform with the requirements of current legislation. Marketing in the agricultural sector has complexity in the form of a large number of used for his purposes, ways, methods and forms, as in the sector of enterprises produce different types of products for different purposes.

References

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