THE MYTH OF TRANSPARENT SOCIAL RELATIONS: ROBINSON AS THE IMAGE OF THE MAN OF BOURGEOIS SOCIETY AND THE CHANGE OF THE PRINCIPLE OF EXCHANGE
S.N. Nekrasov, doktor filosofskih nauk, professor, D.S. Sosnovskih, starshiy prepodavatel Uralskogo gosudarstvennogo agrarnogo universiteta (Ekaterinburg, ul. Karla Libknehta, 42) Retsenzent: D.N. Bagretsov, kandidat filologicheskih naukThe idea of transparency in social relations comes from the utopian socialists, and in Marxism it is based on Rousseaus myth of Robinson Crusoe. The newest version of a common ideology of de-industrialization: the theory of post - industrial society has acquired in the last two years, the form of the ideology of building transparent "digital economy". However, out of sight as K. Marx and modern market fundamentalists remained the conversion of the exchange value of the operation use value for native code usefulness as an alibi of exchange value, as well as the whole field of non-economic phenomena. We are talking about the political economy of the sign, in which the dissolution, the collapse of the exchange value and the appearance of other codes, the formation pseudo aristocracy communities that design and control the processes of determination. At the end of the XX century - early XXI centuries, this field has rapidly expanded. As a model of post-modern consumption, it captured media and more traditional economic controls the market, not subordinating it entirely and based on it as own basis.
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