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Agrarian education and science

scientific journal

The use of innovative technologies in the marketing activities of agribusiness organizations

K.V. Nekrasov, kandidat ekonomicheskih nauk, dotsent Uralskogo gosudarstvennogo universiteta putey soobscheniya

(Ekaterinburg, ul. Kolmogorova, 66).

The paper deals with some problems of marketing activities of agribusiness organizations and the use of innovative technologies to improve the efficiency of this activity. Among the topi-cal issues are the following: what is the importance of the development of sales activities in organizations as a whole, as well as the economic importance of the use of innovative technolo-gies; the role of e-Commerce in the agricultural sector; factors that have a negative impact on the development of integration processes between partner organizations, the reasons for their forma-tion and ways to eliminate them.

References

1. Dyakova N.V., Nekrasov K.V., Nabokov V.I. Gosudarstvennoe regulirovanie innovatsionnoy deyatelnosti organizatsiy APK // Agrarnyy vestnik Urala. 2012. #11-1(103). S. 76–78.
2. Nabokov V.I., Nekrasov K.V. Povyshenie konkurentosposobnosti predpriyatiy APK na osnove innovatsionnoy deyatelnosti // Agrarnyy vestnik Urala. 2012. #1(93). S. 83–86.
3. Nabokov V.I., Nekrasov K.V. Osobennosti innovatsionnoy deyatelnosti na predpriyatiyah agropromyshlennogo kompleksa // Agrarnyy vestnik Urala. 2011. #12-1(91). S. 63–64.
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7. Semenov A.K., Nabokov V.I. Osnovy menedzhmenta: Uchebnik. 3-e izdanie, pererab. i dop. M.: Izdatelsko-torgovaya korporatsiya «Dashkov i K0», 2005. 576 s.
8. Nabokov V.I., Gritsova O.A. Marketingovyy podhod k upravleniya kachestvom obrazovatelnyh uslug vuza // Agrarnyy vestnik Urala. 2015. #7 (137). S. 89–90.
9. Petrov E.A., Mingalev V.D., Nabokov V.I. Perspektivy razvitiya molochnogo skotovodstva i rynka moloka v usloviyah VTO // Agrarnyy vestnik Urala. 2013. #12(118). S. 95–97.
10. Lyalina T.M., Nabokov V.I., Gorbunova O.S. Innovatsionnaya deyatelnost organizatsiy zhivotnovodstva regiona i chelovecheskiy kapital //Agrarnyy vestnik Urala. 2015. # 2 (132). S. 91–93.
11. Abdullaev N.A.O., Astratova G.V., Kusainov T.A., Musina G.S., Ruschitskaya O.A., Borzihina I.V., Blagodatskih V.G., Konopleva L.A., Vetoshkin A.P., Pugin S.V., Voronin B.A., Donnik I.M., Loretts O.G., Kot E.M., Zhilina V.A., Knyazev V.M., Zhuravleva L.A., Kruzhkova T. I., Lavrov V.N., Mihalev A.V. i dr. Ekonomicheskie reformy v Rossii. K 110-letiyu agrarnoy reformy P.A. Stolypina. Ekaterinburg: Uralskiy gosudarstvennyy agrarnyy universitet, 2017. 508 s.

Federal State Budget Educational Institution of Higher Education "Ural State Agrarian University"

Address: 620075 Ekaterinburg, ul.Karla Libknekhta, 42,

+7 (343) 221-40-01; 371-33-63 - rectorate

+7 (343) 221-40-12 - accounting

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